Vehicle wraps can be used in addition to or in place of a freestanding sign, helping to direct traffic into your place of business and create additional awareness. And it is mobile, so if you are looking to make an impact at a specific event or in a specific area, you can take it right to that location.
Industry analysts, researchers and trade representatives have researched the effectiveness of mobile billboards and vehicle wraps.
* Outdoor Advertising Magazine stated that outdoor mobile media billboards and wraps have a 97% recall rate, and 96% of survey respondents thought mobile advertising is more effective than traditional outdoor advertising. The American Trucking Association noted 91% of the target noticed the text and graphics on truck advertising, and the Traffic Audit Bureau noted that on local routes monthly impressions ranged from one to four million hits.
** Product Acceptance and Research said 94% of respondents recalled seeing the Mobile Billboard (wrap), with 80% recalling the specific advertisement; the billboards (wrap) resulted in a sales increase of 107 %.
In addition to the specific statistics above, the cost of using vehicle wraps as your source of advertising is much more affordable then other traditional advertising media.
*** Ad comparison at a glance
| Advertising Medium | Average Cost |
|---|---|
| Billboard | $2,110 for 4 weeks (w/o production cost) |
| Newspaper 1/8 pg. full color | $1,731 for 1 week |
| Yellow Pages 1/4pg. | $300 for 1 month |
| T.V. Commercial (Prime Time) | $1875 for 30 second ad for 1 week |
| Vehicle Wrap | $50 per month |
Advertising costs based on Local Rates. Cost for vehicle wrap based on $3000 over 5 years.